RebeccaLynn Plemons Resume

I am a student at the University of South Florida majoring in mass communications with a specialization in public relations. I have been involved in several creative projects and have gained valuable skills while at USF. Click HERE to view my resume.

 

Broadcast Release

Click HERE for a broadcast release for the SCUBAnauts program. SCUBAnauts is a program for middle and high school students to get them actively involved in science.

 

Feature Story

Phoebe O. is spreading hope throughout Tampa Bay. Her life’s journey has inspired her to help others in the community. Click HERE to read her story.

 

Media Alert

Click HERE to view a media alert for the grand opening of a new bug exhibit at the Nashville Zoo.

 

Pitch Letter

Click HERE to view a pitch letter for Choxotica Chocolate, an exotic chocolate store in Tampa, Fla.

 

Fundraising Letter

The Alamance County Arts Council aims to support local artisans, provide arts education and increase the beauty of Alamance  North Carolina. Click HERE to view a fundraising letter for the Alamance County Arts Council.

 

Press Release

Throughout the semester, I have been conducting and blogging about a social experiment. In an effort to meet new and interesting people, I met someone each day and discovered a talent or interesting fact about them. Click HERE to view a press release about my social experiment.

 

PR Advertisement

Employees from Northcross Healthcare are teaming up with Habitat for Humanity to build a home for a deserving family. Click HERE to view an advertisement for Northcross Healthcare promoting the event.

 

Using Video and Audio for PR and Brand Awareness

While social media sites are rapidly growing, so are the ways in which we can communicate through them. Various forms of video and audio (vlogs, podcasts and other streaming multimedia) are being used to attract the attention of target publics including the media. Through social media blogs, PR professionals are able to send their press releases as part of full multi-media packages to journalists and bloggers. Richard Edelman, president and CEO of Edelman, said in a blog titled ”MSM Getting On a Stick,”

Reporters expect PR folks to send ready to use digitized content… Pictures matter more than ever.

An entry on pr-squared.com further expands on this thought stating that while it is impossible for PR practitioners to create multimedia kits for every story idea, we will begin to develop a system that combines traditional with multimedia.

A quickie pitch gets a nibble and then the PR pro puts together a multimedia package that facilitates a professional edit-cycle by the reporter.

Another helpful blog, written by Kevin Davis, explains some of the benefits of embracing social media, including: getting your message out faster and to more people, improving branding, and boosting the impact of direct marketing.

Social media vehicles, on the other hand, allow for instantaneous dissemination of not just news, but images, audio, video, and other multimedia content as well. And because releases geared toward social media outlets contain only key highlights, pertinent facts, and hyperlinks to related statistics and quotes, the information they contain can be immediately picked up and posted by bloggers and other online journalists.

 

Mass Communication Pre-Major Focus Group

A focus group was conducted at the University of South Florida in an effort to discover the feelings and perceptions held by current mass communications pre-majors about USF’s mass communications program and their respective sequence. Click HERE to view the Mass Communications pre-major focus group report.